Tuesday 23 August 2016

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With the common observation, you can see that when people surf on the web, How many devices do they use? How often they use mobile devices instead of a notebook or PC? Studies show that mobile is taking over in surfing, email checking, online shopping, checking social media sites, and many other activities that previously done on notebooks or desktops. A big question of discussion nowadays is whether to choose a separate mobile site or responsive web designs for the mobile handheld devices. Both options have their own pros and cons, but most preferred and widely used is responsive web design due to various advantages as responsive web design can handle both kinds of mobile users.

What is Responsive Web Design?

Before few years, businesses are developing separate mobile websites and user expects the similar surfing experience on smartphones, which they are getting on PCs, but now developing an effective online presence needs flexible and robust web design called as responsive web design. A responsive web design is a stunning and simple website developed and designed in a way that all images, content and website structure remains the same for any devices either smartphones, laptop, desktop and other handheld devices. That means accessing the website on desktop with complete features can also fit to the small screens of tablets or smartphones with all that same features. Isn’t this great. So, this can only happen with the help of these responsive web designs.

Reasons Why Business Needs Responsive Web Design?

Here are some reasons why companies or businesses are looking for responsive web design services for their website:

Mobile Usage is Increasing

The usage of mobile is increasing day by day and this you can see with your eyes that people around us are always on mobile. However, there are companies or businesses yet to pick this market and trend. So, responsive web design helps them to do so.

Future Proofing

Responsive layouts make websites that are compatible not only to the desktop version but also to all handheld devices and smartphones currently available in the market and is a safe bet for a considerable time to come.

User Experience

Web site’s success not only depends on content but on many other things, one of them is user experience. Optimizing and enhancing user experience for any device can be easily done with responsive web design. No resizing – No scrolling is needed for any visitor who accesses your website from any particular device.

Highly Flexible

Responsive layouts create fluid websites which means images and content fits easily and move freely across the every type of screen resolutions. Here both contents and grids are fluid. The responsive web design brings back the look and appearance of the website on any device screen.

Recommended by Google

With the new mobile algorithm, google highly recommends responsive layout. If a website is not rightly visible in handheld devices, bounce rate increases, which clearly means unhappy visitors. These responsive layouts also make it easy for the users to link, share, interact from single website then separate website. So it’s also good from both SEO and business point of view.

One Website, Many Devices

One of the best reasons to have a responsive layout is you just need to have only one website and that will work on each and every device whether it’s mobile or desktop, doesn’t matter! Responsive layout is compatible with all screen resolutions as discussed above in the User Experience category.

Easier to Manage

Separate websites mean each and everything would be separate including promotional strategy, marketing campaigns and other technical and management work. Now, let say if you are running a small or local business, just imagine how much headache it would be for you to manage all these things. Whereas responsive layout will help you to manage easily with single website.

Improve Conversion Rates

Responsive layout services help in building a consistent and optimized website with a good user experience. With this, it’s more likely that the users will get engaged more with your website and avoid going to any other website or somewhere else. So, both sales and conversion rate improves.

Cost Effective

Responsive layout allows you to follow a unified approach for upgrading websites, promotion, website management, support and maintenance. This enables you to allocate single budget for your single website. So, that not only saves cost but it helps a lot in saving your effort and time.

Stay Ahead in Competition

In every type of business you require to reach more potential consumers to make them aware about your site, help them to buy from your site or offer services they are looking for. If they are on mobile, there are chances that your competitors are already trying to reach to them. However, via this responsive layout you can overcome this challenge and also, this will put you ahead in the competition by reaching more and more potential consumers.

A Key Feature of the Responsive Web Design is Convenience

OM Expert is a well recognized responsive layout company which believes that the responsive web design is the most necessary and foremost thing for every business. OM Expert provides stunning responsive layout services in a way to optimize user experience that will bring more traffic and hence more potential customers. Contact us for more information and we will be happy to help you.

Reasons Why Responsive Layout is Important

In Today’s world everyone is promoting his business with the help of websites. Websites are just the way to show our services that we are providing our business but the content that we are showing to the users need to be secure and save. To secure and save the content for the future use we need a webhosting. Webhosting behaves like a computer for our website because we can use webhosting to store the content of our website. Acting as database for the website, web hosting provides you al platform to store the content of the website. It’s also possible for you to have multiple domains from a single webhosting.

Why Should We Use Webhosting?

The question that might arise in the people’s mind who are new to this term is Why there is a need to use webhosting? Suppose you have a website that is related to your business. In future due to some reasons your website is not working or some pages are misplaced from your website. And you don’t even have the backup of that website, then it’s difficult to restore the content to original position. So here comes the role of webhosting that will help you because as you are creating your website the data you are using in website will be automatically getting store in webhosting making it easy for you to restore your content in the future. Many companies are available in the market for webhosting but the best companies providing are webhosting are: 1. Blue Host 2. HostGator 3. GoDaddy

Blue Host:

Blue Host is the best among all other web hosting companies competing in the market. Blue Host has been providing their services in whole world since 15years. Blue Host is providing its reliable services at affordable rates. Blue Host offers unlimited wordpress installations, unlimited storage, bandwidth, domains, subdomains and email accounts at low prices. Blue Host offers you completely money back guarantee and 24/7 technical supports. Mainly Blue Host offers shared hosting, VPS hosting and dedicated hosting and also if you are looking to install a particular blogger platform like wordpress.com you just need to do a simple one click install you don’t have need to take any technical headache. They offer credits to the new customers so that they can started advertising on Google and Yahoo etc.

HostGator:

HostGator is another web hosting company and is famous for its good services.HostGator offers reseller, shared, dedicated and VPS hosting. HostGator provide some good features like quality providing, reliability and technical support. The various features that HostGator provides are free sitebuilder, unlimited disk space and bandwidth, easy to use cpanel and support service of 24/7. Host Gator is also providing free billing which is easy to use. It allows you to transfer the domain to HostGator hosting from different web hosting.

Godaddy:

This is another webhosting company that provides facility to use no of domains and subdomains within the single webhosting.Godaddy provides its services at cheap rates. The cheapest plan is of $6.66 per month within the 12 month. Godaddy also provides the coupons for longer lock in. You call also make it at $4.99 per month. Godaddy gives unlimited bandwidth. It also provides auto install wordpress facility. It also provide 24/7 hours technical support.

When it comes to compare the features and services of these web hosting companies, Bluehost outplays Godaddy and HostGator when we evaluate the overall performance of various web hosting aspects.

Three Famous And Top Rated Webhosting Companies

Both forms: Search and Display, provide their own values and depending on your desired results, you may discover that one over the other suits best for you, or you may need a collaboration of the two to achieve your advertising aim. The optimum way to utilize the search and display forms is to know how to best use them to your benefit. Here, you will read about the different advantages of both search and display ads and how the combination of both these forms can enhance your digital marketing strategy.

SEM

Nowadays, search engine marketing is a widely used technique in advertising. Basically, these are the ads that pop up in the result page of the Google, mostly either along the side or in between the first few search results. When people see these search ads, they are at the cogitation part of the buying process. People already know what service or product they are looking for and now they are searching for most comparable options and additional suggestions. With the right and correct message, you can motivate buyers to click to your website and check out what you have to provide. This type of pay per click (PPC) can also be expanded and enhanced to other small search engines. Google has established search partnerships with companies like AOL in order to ensure that marketers hit multiple points on the market. SEM is one of the best technique for providing your website listing a powerful boost in search results. Though you could depend on your organic reach, paying to reach at the top might be more effective. You can also use the search form for:

Working with tighter budgets: This form of digital ads is good if you have a tight budget. Search ads can work out perfectly and cheaper for businesses that are just starting to really market themselves.
As-required/highly competitive companies: Just for example, searchers don’t have time to bother about search listings when you’re looking for a plumber. SEM might be your best friend if you have a business like this.

If you enjoy keyword hunting and like to build educated guesses about what and where your audience might be looking and searching for, then these search ads are great addon to your Adwords strategy.

Display ads

If you can see search ads on Google’s search engine result pages i.e SERPs, then you can say that display ads are present everywhere else. Google has set up partnerships with many different websites that allow Google to broadcast a variety of banner and display ads across their websites which include famous new sites and well known websites like YouTube and other recreational sites. Display ads are best used for brand promotion. Unlike search ads, display ads are for the users who are mostly at the awareness buying stage. They may not be shopping actively for a single service or product, but seeing your ads will increase your chances of being discovered among your targeted audience. The most difficult facet of display ads is getting consumers to click on your ads. They are likely to be reading their favorite blog or catching up the daily news, when they see your ad. So just make sure that your ad content is compelling enough to make them click on it. This is not an easy task to achieve, but there is a lot of ad space to be found. People who benefit the most from display ads have services or products that are:

In need of brand awareness: If you are looking to launch a new company then display ads can help you in getting users familiar with your logo and brand.
Eye-grabbing: Things like luxury cars and other items benefit the most from display ads because they allow for an image or more. In those cases, the service or product tends to sell itself.
Already invested in a video strategy: Display ads also include play videos. If you have already started video campaign, it’s a good chance to use it on the Google display network. Also consider YouTube advertising.

Visual services and products are the best for display ads, so use this information to compel them for your brand.

How to use them both

Display and search ads should not be against each other. We can bring these both type of ads together and use them to the firm’s overall advantage. As mentioned before, search ads directly focus active shoppers and display ads are the best for brand promotion. The good news is – Both these types of ads are not very expensive and fits your budget easily. So, display ads are best for the users who are still researching the service or product you offer. The aim is to make users aware that you firm exists by showing off your product with the help of pictures or even video. And search ads enhance this process and add power to the mix to target those further down the buying process.

PPC: Search Vs Display

Digital marketing is a general term for the hard work by a company to connect with customers through electronic technology, including email, mobile marketing, social media, online customer communities, webinars and other video-based content. Digital marketing is a part of marketing which uses digital technology to place and sell products. Promotion of the product is done, not only on the internet, but also via SNS, SEO, SMS, electronic or interactive billboards and other online ads like: banner ads. Digital marketing targets a specific segment of the customer base and is interactive. Digital marketers examine things like what is being viewed, how often and for how long they viewed, sales conversions, what content works and what don’t work etc. While the Internet is the most closely channel concerned with digital marketing others include wireless text messaging, mobile apps, mobile instant messaging, digital television, electronic billboards, podcasts and radio channels etc.

Why Digital Marketing Is Important?

Digital marketing is very important, not only because of its fast growth but also because it is really the future of marketing. Soon all other traditional marketing methods will disappear as digital marketing will replace them all because the world is speedily becoming digital. World are now using digital content on a daily basis. Companies are starting to believe the importance of getting digital and it is essential that marketing departments grab quickly to the new circumstances and actively hire marketing professionals in the field of digital marketing. Digital marketing methods are faster, more practical and versatile than the all other old traditional of marketing. Technology has now put business in the digital age. These are the most common forms of digital marketing:

Website (SEO content)
Blogs
Internet banner ads
Social media marketing Like: Facebook, Twitter, Tuenti, Pinterest, LinkedIn, Tumblr, G+,etc
Online video content
Pay-per-click advertising
Email marketing
Mobile marketing (SMS, MMS, etc)

First of all, digital marketing is infinitely more reasonable than the other traditional offline marketing methods. The facts are that the digital methods of marketing and communication and are faster, practical, more versatile and streamlined, so it is may be unsurprising that once the technology became available we quickly began moving into the digital age.

Why We Need Digital Marketing?

After we have started our business, we all want to make some money from the first day. So, marketing always plays an important role in the success of the Business. There are several ways to advertise and promote your business. And being a small business owner, if you don’t have money to spend on these expensive advertisements and promotions like your bigger competitors can. Therefore, in order to compete them with a limited budget, you will need to choose smart ways of marketing. Now, for smart marketing for your new products or business, first analyze your service area, products, price, customers, item delivery etc.

How To Select Marketing Options?

Always choose effective and best marketing and advertising option which gives you high ROI and low expenses. Before selecting any marketing method, first always analyze your customer requirements, competitors and business. If you have a business that is related to a specific location than offline and print marketing can be very helpful for your business growth. But if you are looking international or nationwide business opportunities, then online marketing or internet will the best and ultimate choice for your business promotion.

Online Marketing:

Online marketing offers you an easy and a low cost way to promote your business world wide. Internet marketing basically refers to marketing and advertising efforts makes the use of emails and web to drive sales and traffic to your business. This method involves different tasks like search engine marketing, social media marketing, email marketing and business directories marketing Etc.

Offline Marketing:

If you have a business that only targets a specific location like your city or area, then without any doubt offline marketing can help in growing your business. This type of marketing involves advertising ways like banners, newspaper advertising, business cards, wall painting and local yellow books Etc.

Telemarketing:

Telemarketing or cold calling, is the way to promote or sale your products through phone. In cold calling, with the help of available data, sales executives pick some contacts and then randomly dial to pitch their products. It may be done from a call center, home or company office.

These are some basic methods to follow if you want to advertise or promote your business and make some good earnings. If you liked this article, do share it on social media profiles like Twitter, Facebook and Google+. Also, share your views, suggestions or feedback by using our comment section.

Ways To Select Marketing And Advertising Ideas For Business

There is a misbelief about online reputation management among the people. Some people believe it’s just social media monitoring, while others think it has some connection with public relations, and still others have no idea how it can affect sales and business. Here, I’m going to discuss the role of online reputation management in today’s media landscape and business. It’s very advantageous for companies of every size if you have a clear outline of its main concepts.

Why Online Reputation Matters

So, why does it matter so much? Actually, customers are relying more and more on the internet as a way of validating and informing their purchasing decisions. They check online reviews before purchasing any product or spending money on services and remain quite cautious for any online complaints or negative review.

If an online search comes up as positive information about your company or brand, that is excellent news. Sadly, most of the business owners can’t say that all of their company’s related content is positive. Unwanted listings and negative reviews can come from any number of sources like frustrated employees, real customers, business rivals and their veracity hardly matters. If your brand is linked with negative listings, you can bet that it will affect sales, lost customers and overall embarrassment. That’s the reason why so many companies are making investment in the practice called as online reputation management.

Why The First Ten?

Why do reputation management campaigns typically center on the Google’s search engine result pages (SERPs) – first ten listings and no more? Now, consider that it’s difficult to prevent people from giving or posting negative information about a brand, consider also, that it’s not possible to have present listings removed. The best technique and approach is to control the loss by managing online reputation of your brand as carefully and effectively as possible.

Research has shown that the best method to do this is by paying careful attention on that first page of Google. Most search engine users and 90%, in fact, never click beyond that first page of results. So, a negative listing on the Google’s page 1 is a huge deal. However, it’s a virtual non issue if a negative listing is on, say page 3. This is because so few people will ever see. So, you need to control the first ten Google listings, if you wish to control the way your company or business is presented on the internet.

They Are Talking About You

Just Few years ago, there was a different kind of internet. Companies were not engaging users, but just selling to a passive audience, customers were not able to express their views and opinions in a powerful way and the entire communication landscape was much ‘top down’. The situation has primordially changed. In today’s world, websites are no longer static brochures. Consumer-generated content is a must. And constant interactions on social media networks are crucial to any business success.

It doesn’t matter, what is the size of your company or business? People are talking about you. They are tweeting about your newest service or product, updating a Facebook post about their customer experience, leaving a comment on the blog and much more. If you think that you can make it without considering people’s opinions, reviews and voices or if you think you can ignore this, well, Think again!

Guide To Online Reputation Management

In this article, I am describing some important terms that are oftenly used in SEO which everyone should know if they want to start a website or blog in order to get high traffic. With the help of SEO, we get high traffic and this high traffic has the ability to drive huge earnings from a website or blog. I believe that SEO plays an important part in the success of website or blog. Newbie who had just started a website or blog may find SEO different and difficult. And what usually happens is, people start writing a blog and stop it after some time, only because they are getting less or no traffic. They do lots of searches on how to get high traffic but very few understand these things and move further. As SEO can’t be ignored when talking about traffic, you should have knowledge about few things to start with SEO. Here I have listed ten things in SEO that you should know to get success.

Keywords

Keywords are the unique and special words that are related to the content of a website or blog. It has a strong significance or importance for the content of the website or blog. We can say that the content is directly or indirectly associated with the keyword. If you look at blogging or online marketing, keywords play as an important factor in SEO that can affect the website or blog’s ranking in the search engine. Actually search engine provides the results in respond to those special keywords you searched for. The search engine shows up thousands of blogs or websites but only those results are shown in the first page or top 10 that has a fair connection with the searched keywords. Just for example, if I write a blog about Blogging. So few keywords for the content of the blog are:

SEO, Blog, Blogger, Traffic, Blogger etc. Now, if I will include such good keywords in the content of my blog, it will get great ranking in the search engine too. So, using proper keywords can make things work for you.

Long Tail Keywords

There is one more thing related to Keywords, i.e. Long Tail Keywords. Let me explain it Long Tail Keywords are those which, when combined with a few other keywords, make a meaningful sentence. These types of keywords are also equally important when we talk about SEO. Have you seen those suggestions that shows up whenever you search on a search engine like Google? You see these suggestions are either a short sentence like a long tail keyword or a single keyword. Here are some examples: SEO Guide for Beginners, How to make a paper boat, SEO Guide for Beginners, How to use Wordpress etc.

Meta Description

Meta Description is the description of the post or blog’s page, that becomes visible under the link in the search engine and post Title. It plays a key role in SEO. This comprises of about 156 characters. The results that perfectly resembles and match the query searched by the user ranks high in the search engine. If it would contain best keywords as well as define your page in short, it would be a plus point to the SEO. In Wordpress, there is an available option to set your Meta Description for homepage and for other individual blog posts.With some fine plugins you can add meta description easily.

Backlinks

Backlinks are the links of your web pages on other websites or blogs. These links when clicked takes the user to your website or blog’s content. It helps in getting referral traffic. Referral Traffic is the traffic which a website or blog can get from other website or blogs. They play a vital role in search engine optimization. Some usually believe that a blog or website having more number of quality backlinks ranks higher in the search engine. Have you noticed that the word Quality Backlinks is used here. Actually, Quality backlinks are the backlinks from only useful and good blogs or websites. Backlinks are also the reason for quick indexing of website or blog’s latest update in the search engine.

Internal Linking

If you include links of your some other website or blog’s pages or post in a particular post or page, then you can say that you have interlinked your blog’s content. There are two major benefits of the internal linking – one is from SEO point of view and other is the convenience. Now, we understand about SEO but what about Convenience? Let say, if in a particular blog post, you have added links to other blog posts which may help your readers as suggestions to read, it would be easy and convenience for your readers. Hence, it also brings direct traffic for you.